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03 SCB – Kenya & Nigeria

Conducted in the republic of Kenya. 

Objective

Recruitment of banking clients for a 2-week online research community for a confidential subject.

Project Methodology: 

Online Community.

Participants were recruited into an online research community. Questions were posed for the participants to discuss freely by completing both individual and group tasks online at their own convenience. The community lasted 2 weeks and participants were allowed to chat with each other on the platform when answering group questions or defending a position together with another participant of the same view.